EP360 - Clean Doesn't Always Mean Better ft Charlotte Osborne
About this episode
Charlotte Osborne shares her journey through the PPC industry, including pivotal mistakes and valuable lessons learned.
In this episode, Charlotte Osborne shares her journey through the PPC industry, including a pivotal mistake with account restructuring, and the lessons learned along the way. Whether you're a newbie or a seasoned pro, her insights on account management, AI usage, and industry collaboration are invaluable. Key Topics Charlotte’s background in PPC and her transition from agency owner to independent consultant The story of a significant account restructuring mistake early in her career The importance of a step-by-step approach and planning when restructuring accounts How small agencies often lack formal training and frameworks, leading to errors The value of mentorship, peer review, and internal checks in PPC management The role of automation and AI in PPC: potential benefits and pitfalls Risks of giving AI too much control without human oversight ("Claudit" concept) Practical advice for handling account failures: breathe, analyze, phase changes, and experimental approaches The industry evolution: accessibility of information, the rise of women in PPC, and the importance of sharing knowledge Tips for new PPC professionals to grow, learn, and avoid common mistakes Chapters…
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