How To Choose A Profitable Niche Without Overthinking with Gordon Brewer
About this episode
Jenny Melrose and Gordon Brewer discuss how to choose a profitable niche without overthinking.
Niching down can feel like you’re closing doors, but the real risk is staying so broad that nobody knows why they should choose you. Jenny sits down with Gordon Brewer, a licensed marriage and family therapist and the host of the Practice of Therapy podcast, to unpack a simpler, more grounded way to choose a profitable niche without spiraling into overthinking. We dig into the real places people get stuck, like trying to invent a “totally unique” specialty, or forcing themselves into work th...
Topics covered
- niche selection
- business strategy
- entrepreneurship
- marketing
- overthinking
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