Practice to Profit: Simple Business Growth Strategies for Sustainable Success
by Jenny Melrose: Business Strategist
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From 18 epsHost
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Recent episodes
How to Use Your Podcast as a Marketing Tool with Jenny Sunneson
Aug 31, 2026
20m 49s
You Can Grow Your Business Without Going Viral
Aug 24, 2026
10m 12s
Why You’re Stuck (Even Though You Know What to Do)
Aug 10, 2026
5m 15s
The 3 Signs You Need Personalized Strategy (Not More Content)
Jul 27, 2026
6m 33s
The 3 Top Strategies To Grow Your Organic Audience in a World of AI with Chardet Ryel
Jul 20, 2026
27m 52s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 8/31/26 | How to Use Your Podcast as a Marketing Tool with Jenny Sunneson | Your podcast can do a lot more than “show up weekly.” When we treat it like a strategic marketing channel, it can build authority, deepen trust, and drive real sales without you living on social media. That’s the core of my conversation with podcast expert Jenny Sennison, who’s spent years helping business owners turn podcasting into a predictable system instead of another never-ending content task. We get practical about what it actually means for an episode to “have a job.” We talk through... | 20m 49s | ||||||
| 8/24/26 | You Can Grow Your Business Without Going Viral | If you could pick only one, would you take 10,000 new followers or 10 new paying clients? That simple question exposes a problem many entrepreneurs run into: we confuse attention with revenue, then wonder why we feel “busy” but not profitable. We’re done treating Instagram followers, views, downloads, and impressions like the finish line. We want a business model that pays us, supports our life, and rewards depth over noise. We break down why audience growth does not always equal business gr... | 10m 12s | ||||||
| 8/10/26 | Why You’re Stuck (Even Though You Know What to Do) | You can be smart, capable, and genuinely good at what you do, then still find yourself circling the same decisions for months. That stuck feeling isn’t a sign you’re behind or broken. It’s often what happens when you keep piling on more advice, more tactics, and more “how to” training until your knowledge creates uncertainty instead of momentum. We unpack why experts and service-based business owners get trapped in overthinking, especially when you’re trying to turn your skills into scalable... | 5m 15s | ||||||
| 7/27/26 | The 3 Signs You Need Personalized Strategy (Not More Content) | If you’ve consumed all the business advice and still feel stuck, the problem probably isn’t motivation or capability. It’s that you’re trying to build a service-based business on top of a pile of unfiltered ideas. We talk about the moment when “more content” stops helping and starts creating confusion, second-guessing, and constant pivots. We break down three patterns we see all the time with experts, coaches, and consultants who want sustainable income without adding more hours: changing di... | 6m 33s | ||||||
| 7/20/26 | audience growthorganic audience+3 | Chardet Ryel | — | — | organic audienceAI+4 | — | 27m 52s | ||
| 7/13/26 | business growthentrepreneurship+3 | — | — | — | hidden costsbusiness mistakes+3 | — | 9m 36s | ||
| 7/6/26 | quiz lead generationaudience growth+3 | Crystal Rose Napolitano | Grey’s Anatomy | — | quiz lead generationemail list growth+3 | — | 33m 37s | ||
| 6/29/26 | business clarityentrepreneurship+3 | — | — | — | business needsclarity+6 | — | 7m 58s | ||
| 6/22/26 | sustainable performancebusiness growth+3 | Deidre Gestrin | Abundant Wellness Essentials | — | sustainable performancebusiness growth+4 | — | 24m 53s | ||
| 6/15/26 | claritybusiness advice+4 | — | — | — | business growthclarity problem+5 | — | 7m 21s | ||
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| 6/11/26 | tripwire offersemail marketing+3 | — | — | — | tripwire offersemail marketing+3 | — | 5m 43s | ||
| 6/8/26 | burnoutwomen entrepreneurs+3 | Britt Carron | East Point Virtual Solutions | — | burnouthigh-achieving women+5 | — | 18m 48s | ||
| 6/1/26 | launch strategybusiness growth+3 | — | — | — | first launchcourse creation+5 | — | 9m 03s | ||
| 5/25/26 | storytellingbusiness growth+3 | Arielle Tayar | Whip Creative StudioWhip Productions+1 | — | storytellingbusiness+5 | — | 19m 35s | ||
| 5/18/26 | digital productslaunch strategy+3 | — | — | — | digital product launchmarketing strategy+3 | — | 7m 55s | ||
| 5/11/26 | niche selectionbusiness strategy+3 | Gordon Brewer | Practice of TherapyPractice to Profit | — | profitable nichebusiness growth+3 | — | 18m 20s | ||
| 5/4/26 | service-based businessscalable offers+3 | — | — | — | business strategyincome generation+3 | — | 5m 51s | ||
| 4/27/26 | ethical businesssustainable growth+3 | Whitney Owens | Water’s Edge CounselingWise Practice Consulting | — | profit with integrityethical entrepreneurship+3 | — | 19m 52s | ||
| 4/20/26 | online offerslaunch strategy+3 | — | — | — | online salesoffer positioning+3 | — | 8m 42s | ||
| 4/13/26 | content strategysales techniques+3 | Jana Osofsky | — | — | content marketingsales strategy+3 | — | 26m 02s | ||
| 4/6/26 | online launchdigital marketing+4 | — | — | — | online offermassive audience+5 | — | 9m 27s | ||
| 3/30/26 | author brandingburnout+3 | Stephanie Moon | — | — | author brandburnout+5 | — | 25m 56s | ||
| 3/24/26 |  How To Choose Bundles, Summits And Conferences That Actually Convert | A bundle invite lands in your inbox. A summit host wants you to “get exposure.” A conference asks you to speak. They all sound like growth, but only one question decides whether it’s worth your time: is this the right audience, and are they actually buyers? We walk through how we evaluate bundles, summits, and conference stages without getting distracted by vanity metrics. I explain why bundles can be a gray area, how broad bundles attract freebie hunters, and what makes a niche-specific bun... | 6m 40s | ||||||
| 3/23/26 | The CEO Decision Filter: How to Stop Pivoting Mid-Quarter | Tired of chasing every trend and feeling like your momentum resets every few weeks? We break down a simple CEO decision filter that keeps you focused for a full 90 days, even when revenue dips, boredom creeps in, competitors launch something shiny, or early results feel slow. The goal is clear: stop the mid‑quarter pivots, double down on what matters, and choose profit on purpose. We start by separating strategy problems from discipline problems. Strategy issues show up as unclear messaging,... | 16m 16s | ||||||
| 3/16/26 | The Simplest Way to Create Sustainable Profit (Without Chasing More Revenue) | Feeling stuck on the revenue treadmill—working harder, selling more, but taking home the same? We brought on Kelli Wise, strategic bookkeeper and CFO for online business owners, to break down how to build sustainable profit you can count on and finally pay yourself with confidence. Together we challenge the myth that growth alone fixes cash flow, and we show how expenses quietly swell to meet your sales unless you plan your margins on purpose. We start by defining sustainable profit in plain... | 30m 34s | ||||||
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