
Practice to Profit: Simple Business Growth Strategies for Sustainable Success
by Jenny Melrose: Business Strategist
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From 12 epsHost
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Recent episodes
From Hustle to Sustainable Performance: A Better Way to Grow Your Business with Deidre Gestrin
Jun 22, 2026
24m 53s
Clarity Over More Advice
Jun 15, 2026
7m 21s
Tripwire Offers That Actually Convert
Jun 11, 2026
5m 43s
How High-Achieving Women Can Avoid Business Owner Burnout with Britt Carron
Jun 8, 2026
18m 48s
How to Run Your First Launch
Jun 1, 2026
9m 03s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | ![]() From Hustle to Sustainable Performance: A Better Way to Grow Your Business with Deidre Gestrin | Hustle can look like ambition, but it often feels like living in constant interruption: nonstop pings, endless tabs, and a brain that cannot shut off. Jenny sits down with Deirdre Gestran of Abundant Wellness Essentials to name what is really happening underneath the grind and to map a clearer path to sustainable performance. We talk about building a business that supports your life instead of consuming it, with systems that are simple, doable, and built for the long haul. We break down the ... | 24m 53s | ||||||
| 6/15/26 | ![]() Clarity Over More Advice | You can have a tab folder full of business advice and still feel stuck. That is usually not a discipline problem or a “need a better strategy” problem. It is a clarity problem, and clarity shows up when you know what matters next for your specific service-based business, not what worked for someone else on the internet. I walk through why information overload is so common for consultants, coaches, and other expert-led businesses, especially when you are trying to move beyond trading ti... | 7m 21s | ||||||
| 6/11/26 | ![]() Tripwire Offers That Actually Convert✨ | tripwire offersemail marketing+3 | — | — | — | tripwire offersemail marketing+3 | — | 5m 43s | |
| 6/8/26 | ![]() How High-Achieving Women Can Avoid Business Owner Burnout with Britt Carron✨ | burnoutwomen entrepreneurs+3 | Britt Carron | East Point Virtual Solutions | — | burnouthigh-achieving women+5 | — | 18m 48s | |
| 6/1/26 | ![]() How to Run Your First Launch✨ | launch strategybusiness growth+3 | — | — | — | first launchcourse creation+5 | — | 9m 03s | |
| 5/25/26 | ![]() Storytelling in Business: Crafting Narratives that Drive Success with Arielle Tayar✨ | storytellingbusiness growth+3 | Arielle Tayar | Whip Creative StudioWhip Productions+1 | — | storytellingbusiness+5 | — | 19m 35s | |
| 5/18/26 | ![]() Simple Launch Strategy For Digital Products✨ | digital productslaunch strategy+3 | — | — | — | digital product launchmarketing strategy+3 | — | 7m 55s | |
| 5/11/26 | ![]() How To Choose A Profitable Niche Without Overthinking with Gordon Brewer✨ | niche selectionbusiness strategy+3 | Gordon Brewer | Practice of TherapyPractice to Profit | — | profitable nichebusiness growth+3 | — | 18m 20s | |
| 5/4/26 | ![]() Profit From What You Already Know✨ | service-based businessscalable offers+3 | — | — | — | business strategyincome generation+3 | — | 5m 51s | |
| 4/27/26 | ![]() Profit with Integrity: Building an Ethical Business that Sustains Growth with Whitney Owens✨ | ethical businesssustainable growth+3 | Whitney Owens | Water’s Edge CounselingWise Practice Consulting | — | profit with integrityethical entrepreneurship+3 | — | 19m 52s | |
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| 4/20/26 | ![]() Why Your Online Offer Is Not Selling And How To Fix The Launch✨ | online offerslaunch strategy+3 | — | — | — | online salesoffer positioning+3 | — | 8m 42s | |
| 4/13/26 | ![]() How to Give Massive Value & Still Set Up a Sale✨ | content strategysales techniques+3 | Jana Osofsky | — | — | content marketingsales strategy+3 | — | 26m 02s | |
| 4/6/26 | ![]() How to Launch an Online Offer (Without a Huge Audience)✨ | online launchdigital marketing+4 | — | — | — | online offermassive audience+5 | — | 9m 27s | |
| 3/30/26 | ![]() Build An Author Brand Without Burnout✨ | author brandingburnout+3 | Stephanie Moon | — | — | author brandburnout+5 | — | 25m 56s | |
| 3/24/26 | ![]() How To Choose Bundles, Summits And Conferences That Actually Convert | A bundle invite lands in your inbox. A summit host wants you to “get exposure.” A conference asks you to speak. They all sound like growth, but only one question decides whether it’s worth your time: is this the right audience, and are they actually buyers? We walk through how we evaluate bundles, summits, and conference stages without getting distracted by vanity metrics. I explain why bundles can be a gray area, how broad bundles attract freebie hunters, and what makes a niche-specific bun... | 6m 40s | ||||||
| 3/23/26 | ![]() The CEO Decision Filter: How to Stop Pivoting Mid-Quarter | Tired of chasing every trend and feeling like your momentum resets every few weeks? We break down a simple CEO decision filter that keeps you focused for a full 90 days, even when revenue dips, boredom creeps in, competitors launch something shiny, or early results feel slow. The goal is clear: stop the mid‑quarter pivots, double down on what matters, and choose profit on purpose. We start by separating strategy problems from discipline problems. Strategy issues show up as unclear messaging,... | 16m 16s | ||||||
| 3/16/26 | ![]() The Simplest Way to Create Sustainable Profit (Without Chasing More Revenue) | Feeling stuck on the revenue treadmill—working harder, selling more, but taking home the same? We brought on Kelli Wise, strategic bookkeeper and CFO for online business owners, to break down how to build sustainable profit you can count on and finally pay yourself with confidence. Together we challenge the myth that growth alone fixes cash flow, and we show how expenses quietly swell to meet your sales unless you plan your margins on purpose. We start by defining sustainable profit in plain... | 30m 34s | ||||||
| 3/9/26 | ![]() The Shift From Operator to CEO: Why Busy Isn’t Strategic | What if being “fully booked” is the reason you feel behind? We pull back the curtain on the operator mindset—busy, reactive, and addicted to checking boxes—and replace it with a CEO approach that channels your time into one focused, revenue-driving outcome. Instead of chasing trends and starting over every week, we build a simple 90-day lens that protects your priorities, clarifies your message, and makes progress measurable. Across this conversation, we reframe how experts and service provi... | 8m 22s | ||||||
| 3/2/26 | ![]() Why is Accountability Important (Just Like a Best Friend) with Natalie Sisson | Goals don’t fail because you’re lazy; they fail because you’re alone with them. We sat down with Natalie, a veteran coach and community builder from New Zealand, to unpack why accountability works, how to make it feel supportive instead of pushy, and what happens when you choose partners who match your values and season of life. If you’ve ever swung between overstuffed weeks and quiet procrastination, this conversation gives you a humane system for steady progress. We start by demystifying a... | 25m 03s | ||||||
| 2/23/26 | ![]() How to Get More Clients (Without Burning Out Your Business) | More clients isn’t always more money—especially when your calendar is crammed, your energy is thin, and your revenue still feels fragile. We pull back the curtain on why a time-for-money model keeps therapists stuck and show how to design profit with intention, not exhaustion. If your income goals require more sessions than you can realistically hold, you don’t have a marketing problem; you have a revenue model problem. We start by optimizing the foundation you already have. You’ll learn how... | 9m 47s | ||||||
| 2/16/26 | ![]() How to Scale Your Business Online: A Therapist’s Journey to 7 Figures with Kate Walker | Trading time for money has a hard ceiling. We sit down with Kate Walker—therapist, founder of Kate Walker Training, and the mind behind a top-tier 40-hour supervisor course—to unpack how a deeply niche offer, smart email funnels, and member-driven upsells turned specialized expertise into a seven-figure business. The shift didn’t happen overnight: it started with state rule changes that opened the door to hybrid learning, followed by a bold move to a fully online program released right before... | 31m 18s | ||||||
| 2/9/26 | ![]() The Power of Connections: How Strategic Relationships Transform Your Business | What if the fastest path to growth isn’t another platform hack, but one relationship that changes your business trajectory? We unpack how a single connection—born from an Instagram tag and a short consult—clarified our niche, attracted more ideal clients, and inspired a move from trading time for money to building leveraged, scalable offers. We walk through the shift from lifestyle blogging to coaching therapists, and why service pros are primed for digital products like workshops and course... | 12m 08s | ||||||
| 2/2/26 | ![]() From 1:1 Sessions to Passive Income Courses: A Play Therapist’s Growth Story with Lynn McLean | Ever wished the parenting advice that actually works could meet you on your couch, at your pace, right when a meltdown is brewing? We sit down with play therapist and LCSW-S Lynn McLean to unpack how she transformed her parent coaching from room-bound sessions to flexible, evergreen online courses—without losing the heart of her work. Lynn shares the moment-by-moment realities that drove the shift: parents stretched thin, the whiplash from Zoom fatigue, and the need to revisit strategies whe... | 21m 13s | ||||||
| 2/1/26 | ![]() Why The Show Evolved To Practice To Profit | If algorithms don’t pay your bills, why let them drive your business? We’re opening a new chapter: Practice to Profit. After a decade of helping creators and service providers grow, we saw the real win wasn’t bigger audiences—it was building revenue models that scale without burning you out. This conversation breaks down what’s changing, what’s not, and how a clearer focus will help you turn what you already do into offers that compound your impact and your income. We walk through why the in... | 4m 08s | ||||||
| 1/26/26 | ![]() The Power of Networking: How Strategic Connections Can Transform Your Business | What if the hours you add aren’t the reason your business grows? We make the case that smart relationships beat raw hustle, then map a practical system for turning peers, mentors, creators, and event partners into compounding momentum. Starting with the network you already have, we break down how to lead with listening, spot complementary strengths, and make referrals that build trust on both sides. You will hear why a single podcast appearance can out-convert a dozen cold pitches and how to ... | 11m 02s | ||||||
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