Profit with Integrity: Building an Ethical Business that Sustains Growth with Whitney Owens

Profit with Integrity: Building an Ethical Business that Sustains Growth with Whitney Owens

April 27, 2026 · 20 min · Episode 493

About this episode

The episode discusses the importance of aligning business growth with personal values and ethics, featuring insights from Whitney Owens.

That uneasy feeling that your business is growing but something feels off usually isn’t a marketing problem. It’s often a values problem. I sit down with Whitney Owens, owner of Water’s Edge Counseling and Wise Practice Consulting, to talk about what “profit with integrity” looks like when you’re a service-based business owner who genuinely wants to help people and still earn sustainable income. We get honest about the guilt many entrepreneurs feel around charging, especially in helping prof...

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