The 8 Steps to AI Adoption – Graham Donoghue, CEO, Forge Holiday Group

The 8 Steps to AI Adoption – Graham Donoghue, CEO, Forge Holiday Group

December 4, 2025 · 44 min · Episode 66

About this episode

Graham Donoghue shares his 8 steps to AI adoption that have transformed Forge Holiday Group into an AI-first business.

This special episode, recorded live with 250 PE-backed CEOs at the PepTalks Conference, features Graham Donoghue’s 8 steps that have helped Forge become an AI-first business. Graham breaks down how he has utilised AI to enhance efficiency, unlock margin, and drive real enterprise value by staying at the cutting edge of the newest tech and enabling his team to thrive. You can download the accompanying documents here.

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