203. What Is YMYL - And Why Google Holds Your Therapy Website to a Higher Standard
About this episode
This episode discusses the concept of YMYL and how Google evaluates therapy websites, emphasizing the importance of trust and credibility in content creation.
In this episode of the Private Practice Elevation Podcast, you’ll learn what “YMYL” means, why Google treats therapy websites differently, and how you can build more trust (with both Google and potential clients) through simple, practical updates to your website. If you’ve been wondering why your blog posts aren’t ranking… or why your beautifully designed website still isn’t getting traction… this conversation will help you understand what’s really going on behind the scenes. And, of course, what to do about it. The Real Challenge Therapists Are Facing With Their Website Content Therapists are in a unique position online. You’re not just sharing general information, you’re offering guidance that impacts someone’s mental health, safety, and well-being. And because of that, Google holds therapy websites to a much higher standard than most other industries. It’s no longer enough to just “write good content” or sprinkle in a few keywords like “anxiety therapy in Atlanta.” Google is evaluating: Who wrote this? Are they qualified? Is this advice trustworthy? Would showing this content potentially harm someone? If your website doesn’t clearly demonstrate credibility and expertise…
More episodes of Private Practice Elevation with Daniel Fava
- 205 - Why Social Media Is Now a Must for Therapists (Even If You Hate It)
- 204 - How Has Blogging Changed in the Age of AI?
- OTT 4 - Does Your Therapy Website Have a Clear Call to Action?
- OTT-3 Who Really Owns Your Therapy Website?
- 202 . Why Copywriting Is the Missing Piece on Your Private Practice Website
- OTT-2 How Do I Know When It’s Time to Redesign My Website?
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