205 - Why Social Media Is Now a Must for Therapists (Even If You Hate It)

205 - Why Social Media Is Now a Must for Therapists (Even If You Hate It)

From Private Practice Elevation with Daniel Fava by Daniel Fava

April 27, 2026 · 30 min

About this episode

This episode discusses the importance of social media for therapists and how to use it effectively without feeling like an influencer.

In this episode of the Private Practice Elevation Podcast, you'll learn how to use social media in a way that builds trust, increases visibility, and supports your practice growth. Without having to act like an influencer. Many therapists feel overwhelmed by social media. We know because we hear it all the time! Maybe you're not sure what to share, or you feel drained by the thought of showing up on camera. Social media often feels like a black hole of energy with little return. You don't have to be an influencer to use social media effectively. You don’t need to go viral or share every detail of your life. In fact, social media can work best for therapists when it’s intentional, strategic, and aligned with your values. Today, Daniel is talking with Abbie Aragon, the founder of Abbie Shares, a social media management and design studio that supports therapists. With a background in psychology and years of experience helping mental health professionals, Abbie understands the nuances of building a social presence that feels human, ethical, and effective. This Episode Answers… 1. Why should therapists even bother with social media if they don’t enjoy it? Abbie explains that social…

People in this episode

Host: Daniel Fava

Guest: Abbie Aragon

Topics covered

  • social media
  • therapists
  • practice growth
  • trust building
  • visibility
  • mental health

Keywords

  • social media for therapists
  • practice growth
  • building trust
  • mental health professionals
  • visibility

Mentioned in this episode

Organizations: Abbie Shares

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