209 - Why More Clients Isn’t the Answer (and What to Focus on Instead)

209 - Why More Clients Isn’t the Answer (and What to Focus on Instead)

From Private Practice Elevation with Daniel Fava by Daniel Fava

June 22, 2026 · 33 min

About this episode

This episode discusses alternative strategies for growing a therapy practice without simply adding more clients, featuring insights from guest Jenny Melrose.

What if the path to growing your therapy practice has nothing to do with adding more clients to your caseload? If you've ever come home from work so drained that all you can do is crawl into bed, this episode is for you. Today's guest, Jenny Melrose, helps therapists stop trading time for money by turning the psychoeducation they're already teaching in session into digital products and services they can sell while they sleep. Jenny isn't a therapist herself. She's a former inner-city teacher who built a successful food blog back in 2010 (before Pinterest and Instagram existed), sold it in 2019, and now helps practice owners apply those same marketing principles to grow their revenue without working more hours. A lot of therapists assume that the only way to make more money is to fit more clients into the week. But that thinking is exactly what leads to seeing 36 clients, hitting a wall, and having to take two weeks off just to recover. Jenny shows you a different path. One built on niching down, creating supplemental resources, and building a real relationship with your audience through email. This Episode Answers... Why isn't getting more clients the answer to growing my…

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Host: Daniel Fava

Guest: Jenny Melrose

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