About this episode

Daniel Fava discusses the decision-making process between investing in SEO and Google Ads for private practice owners.

Most private practice owners ask the SEO vs. Google Ads question like it's a one-or-the-other decision. Pick one, commit, go. But that's the wrong question. In this episode of On The Trail, Daniel breaks down when Google Ads actually make sense, the one quiet mistake that drains ad budgets, and why the smartest practice owners run both, and shift the balance over time. If you've been wondering whether to start ads, turn them off, dive into SEO, or some combination of all three, this episode will give you a clear way to think about it. Key Takeaways Google Ads buy you speed. You can be in front of people searching for a therapist within days — useful when you just opened, a clinician left and you have openings to fill, you've added a new service or location, or your caseload dipped and you can't wait for SEO to catch up. Don't pour traffic into a leaky bucket. Ads only work if your website works. If someone lands on a confusing, slow, or unconvincing site, you've paid for that click and gotten nothing. Your website needs to do three things before you spend a dollar on ads: clearly explain who you help, build trust, and make it obvious how to get started. Work with someone who…

People in this episode

Host: Daniel Fava

Topics covered

• SEO
• Google Ads
• private practice marketing
• digital marketing strategy
• business growth

Keywords

• SEO
• Google Ads
• private practice
• marketing strategy
• ad budgets
• website optimization
• organic rankings

More episodes of Private Practice Elevation with Daniel Fava

• 211 - Building a Practice That Supports You (Not Just Your Clients) · July 20, 2026 · 30 min
• OTT 11 - What's Daniel's Favorite AI Tool Right Now? · July 13, 2026 · 12 min
• 210 - AI in Action: A Real-Life Look at How One Therapist Uses It Every Week · July 6, 2026 · 34 min
• 209 - Why More Clients Isn’t the Answer (and What to Focus on Instead) · June 22, 2026 · 33 min
• OTT 9 - How Long Does SEO Take to Start Working for My Private Practice? · June 15, 2026 · 15 min

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