About this episode

Channing Ferrer discusses the intersection of product-led growth and agentic selling, emphasizing the role of AI in enhancing sales through user-driven value discovery.

Your product might be the best salesperson you’ll ever hire, and AI is about to make that idea even more literal. We sit down with Channing Ferrer, Chief Revenue Officer and CEO Americas at Brevo, to get precise about what product-led growth actually means: a path where users discover value, solve problems, and choose to expand without needing a human to nudge them along. We also call out a common trap: slapping a 15- or 30-day free trial on a pricing page and calling it PLG. From ther...

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