189 - Behavior Patterns That Predict Conversion - with Keith Zubchevich
About this episode
Keith Zubchevich discusses the complexities of customer behavior and conversion paths in digital analytics.
Funnels are comforting because they look orderly, but buying rarely is. Keith Zubchevich, President and CEO of Conviva, joins us to unpack what most digital analytics misses: the difference between tracking clicks and understanding intent. We dig into why two people can purchase the same product through completely different paths and why forcing everyone into a single “best journey” quietly hurts conversion. We get concrete with examples like the “research shopper” who bounces between review...
More episodes of Product Led Growth Leaders
- 191 - How AI Stewards Turn Prompts Into Business Outcomes
- 190 - What If Leave Policies Felt Like Product Design - with Romy Malviya
- 188 - ADHD Is A Label But Capacity Is The Problem - with Frankie Berkoben
- 187 - Product-Led Growth Meets Agentic Selling - with Channing Ferrer
- 186 - What If Recognition Worked Like A Viral Product - with Ali Linz
- 185 - Stop Drowning In Applicants with Matthew Stewart
Explore listener stats, chart rankings, contacts and more on the Product Led Growth Leaders podcast page.