#303: How Shari 7X'd Her Dahlia Tuber Sales in the Dahlia Capital of the U.S.
About this episode
Shari Kruyswijk shares her journey of increasing her dahlia tuber sales by 7X after overcoming challenges in a competitive market.
FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery. Shari Kruyswijk lost half her dahlias to a virus in 2024. She and her husband stared down 600+ tubers on their one-third acre in Lynden, Washington — the dahlia capital of the U.S., surrounded by competing farms — wondering how they were ever going to sell them. She joined my program in October. Her first launch in January 7X'd her previous year's sales. In this episode, Shari shares exactly what shifted: • Why she stopped trying to do weddings, classes, subscriptions AND tubers — and how focusing on one thing finally made her profitable • The mindset and calendaring work she didn't think she needed (and now can't stop using) • How she rewired her thinking around "too much competition" in a saturated market • The email-writing approach that turned her launch around • What it's like to run a farm with a less-stressed wife (in her husband's words) Shari is proof that you don't need the perfect location, the perfect website, or an empty market to build a profitable flower farm. You need the right skills and…
People in this episode
Host: Charlotte Smith
Guest: Shari Kruyswijk
Topics covered
- flower farming
- marketing strategies
- entrepreneurship
- mindset
- sales growth
Mentioned in this episode
Places: Lynden, Washington, U.S.
More episodes of Profitable Mindset
- #309: Why Your Best Customer Is Worth More Than Your Best Tractor
- #308: Your Mid-Year Farm Marketing Reset Part 2: Profitable Pricing and How to Get Your "Year on a Wall"
- #307: Your Mid-Year Farm Marketing Plan: 3 Moves to a Profitable Back Half (Part 1)
- #306: How to Get Customers to Drive to Your Rural Farm (Even With Cheaper Farms Nearby)
- #305: Why Your Farm Sells Out But Still Doesn't Pay You
- #304: Why Your Farm Isn't Profitable (Even When You're Selling Out)
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