#307: Your Mid-Year Farm Marketing Plan: 3 Moves to a Profitable Back Half (Part 1)
About this episode
Charlotte Smith discusses strategies for resetting farm marketing plans at the mid-year point to ensure profitability.
Learn the Coaching Skill That Saved My Life: Watch HERE We're exactly halfway through 2026 — the perfect time for a farm marketing reset. If the plan you made in January got buried under spring chores, a sick kid, or cows on the loose, this is your halftime huddle. To finish the year profitable, you'll do three things: choose one product to focus your marketing on, plan one focused five-day sales launch, and build your email list with a simple lead-magnet QR code — and underneath each one, Charlotte teaches the mindset skill that actually makes it happen. In this episode: Why being behind at the halfway mark isn't a verdict — and how to use July to reset on purpose The "rule of one": how to choose the single product that will make you the most money this season (and why seven products is really 50+ jobs run by one exhausted farmer) How to plan one focused five-day sales launch — the single biggest needle-mover Charlotte teaches Why your email-list window is wide open right now, and the simple QR-code + lead-magnet setup that turns summer foot traffic into customers for life The mindset coaching skills underneath each move: choosing and staying focused, feeling discomfort without…
People in this episode
Host: Charlotte Smith
Topics covered
- farm marketing
- business strategy
- email marketing
- sales launch
- mindset coaching
More episodes of Profitable Mindset
- #309: Why Your Best Customer Is Worth More Than Your Best Tractor
- #308: Your Mid-Year Farm Marketing Reset Part 2: Profitable Pricing and How to Get Your "Year on a Wall"
- #306: How to Get Customers to Drive to Your Rural Farm (Even With Cheaper Farms Nearby)
- #305: Why Your Farm Sells Out But Still Doesn't Pay You
- #304: Why Your Farm Isn't Profitable (Even When You're Selling Out)
- #303: How Shari 7X'd Her Dahlia Tuber Sales in the Dahlia Capital of the U.S.
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