#308: Your Mid-Year Farm Marketing Reset Part 2: Profitable Pricing and How to Get Your "Year on a Wall"
About this episode
In this episode, Charlotte Smith discusses strategies for profitable pricing and effective marketing for farmers, emphasizing the importance of self-worth and work-life balance.
Learn the Coaching Skill That Saved My Life: Watch HERE This is Part 2 of your mid-year farm marketing reset — the halftime huddle that helps you finish 2026 profitable and finally pay yourself a farm-owner salary. To raise your prices without losing customers, audit your top three products, raise each by at least 20% so you're paying yourself a wage with 30% profit left over, and build real relationships through consistent marketing so customers prioritize your farm in their budget. Then Charlotte shows you how to get your next six months up on the wall and put your one day off a week back on the calendar — with the mindset skill underneath each move that actually makes it stick. In this episode: - The pricing audit almost no one wants to do — and the three-step version you can run on your top products today - Why raising prices is a self-worth issue before it's a math issue, and how to raise them "cleanly" (no apologizing, no over-explaining) - The "20% rule": why raising prices by a few cents at a time keeps you broke - How to get your back half of the year on one wall calendar so you stop reacting and start deciding — and how to honor your future self enough to follow it…
People in this episode
Host: Charlotte Smith
Topics covered
- farm marketing
- pricing strategy
- profitability
- work-life balance
- customer relationships
More episodes of Profitable Mindset
- #309: Why Your Best Customer Is Worth More Than Your Best Tractor
- #307: Your Mid-Year Farm Marketing Plan: 3 Moves to a Profitable Back Half (Part 1)
- #306: How to Get Customers to Drive to Your Rural Farm (Even With Cheaper Farms Nearby)
- #305: Why Your Farm Sells Out But Still Doesn't Pay You
- #304: Why Your Farm Isn't Profitable (Even When You're Selling Out)
- #303: How Shari 7X'd Her Dahlia Tuber Sales in the Dahlia Capital of the U.S.
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