How To Make More With Less Web Design Clients EP 198

How To Make More With Less Web Design Clients EP 198

From Profitable Web Designer with Shannon Mattern by Shannon Mattern

June 10, 2026 · 1h 6m · Season 1 · Episode 198

About this episode

In this episode, Shannon Mattern discusses how to increase earnings with fewer web design clients by implementing a three-step pricing framework.

👉Register for our next Web Designer Academy Live Q&A here ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── If you have ever gotten to the end of a web design project and thought, "I should have charged double" - this episode is for you. In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days. What You'll Learn Why undercharging is a process problem, not a pricing problem or a skills problem The three things every client needs to believe before they say yes - and how to design your consultation to build all three How free…

People in this episode

Host: Shannon Mattern

Topics covered

  • web design
  • pricing strategy
  • client acquisition
  • value-based selling
  • consultation techniques

Keywords

  • web design
  • pricing framework
  • client consultation
  • paid discovery
  • value-based pricing

Mentioned in this episode

Organizations: Web Designer Academy

Products: High-Converting Proposal Template

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