Profitable Web Designer Tip: Make More With Less Clients

Profitable Web Designer Tip: Make More With Less Clients

From Profitable Web Designer with Shannon Mattern by Shannon Mattern

June 12, 2026 · 5 min

About this episode

Shannon Mattern discusses a three-step pricing framework to help web designers charge more effectively and shares real student success stories.

👉⁠Register for our next Web Designer Academy Live Q&A here⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ ────────────────────────────── If you have ever gotten to the end of a web design project and thought, "I should have charged double" - this episode is for you. In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days. What You'll Learn Why undercharging is a process problem, not a pricing problem or a skills problem The three things every client needs to believe before they say yes - and how to design your consultation to build all three How free…

People in this episode

Host: Shannon Mattern

Topics covered

  • pricing strategy
  • web design
  • client acquisition
  • value-based selling
  • consultation techniques

Keywords

  • web design
  • pricing framework
  • client acquisition
  • paid discovery
  • consultation

Mentioned in this episode

Organizations: Web Designer Academy

Products: High-Converting Proposal Template

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