About this episode

In this episode, Shannon Mattern interviews Aiza Cheung about the dangers of the word 'should' in business and how to design a business that aligns with personal desires.

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya In this episode, I'm joined by brand designer Aiza Cheung of Studio Coya - a branding studio specializing in turning signature offers into recognizable, sellable brands. Aiza shares the time she almost abandoned the exact offer her clients loved most because she thought she should be doing something bigger. We talk about the 'should' trap, her pricing evolution, how she structures her business around travel and flexibility, and the mindset blocks that keep capable service providers from showing up fully. What You'll Learn: Why 'should' is one of the most dangerous words in your business - and how to spot it What it looks like to design your business around the life you actually want Taking your foot off the brake: the mindset work underneath the business strategy Resources Mentioned: Studio Coya: https://studiocoya.com/ Aiza on Instagram: @studiocoya Nourish Your Brand Podcast by Aiza Cheung - search on…

People in this episode

Host: Shannon Mattern

Guest: Aiza Cheung

Topics covered

• web design business
• mindset
• pricing strategy
• business structure
• branding

Keywords

• web design
• business mindset
• pricing evolution
• branding
• service providers

Mentioned in this episode

Organizations: Studio Coya, webdesigneracademy.com, Nourish Your Brand Podcast

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