About this episode

In this episode, Chinola CEO Andrew Merinoff discusses the brand's passion fruit liqueur and the journey of building a spirits brand.

In this bonus episode of Proof of Concept, we sit down with Chinola CEO Andrew Merinoff for a guided tasting of the brand’s signature passion fruit liqueur. Andrew shares the story behind Chinola, the craft and sourcing that define the product, and what it takes to build a standout spirits brand from the ground up. From flavor to philosophy, this conversation offers a deeper look into the people and process behind the bottle along with the tasting notes that led the brand to Double Gold. Tune in for a taste of Chinola, and the vision driving it forward.

People in this episode

Host: Toby Blue

Guest: Andrew Merinoff

Topics covered

• liqueur tasting
• spirits brand
• craft sourcing
• entrepreneurship
• flavor profile

Keywords

• Chinola
• liqueur
• tasting notes
• Double Gold
• spirits brand

Mentioned in this episode

Organizations: Chinola

Products: passion fruit liqueur

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• Brother’s Bond Tasting - Inviting, Approachable, and Decadent · April 14, 2026 · 5 min
• Blending Bourbon with Purpose: Inside Brother’s Bond Bourbon · March 31, 2026 · 1h 0m
• From Fresh Fruit to Double Gold: The Chinola Story · March 3, 2026 · 1h 2m

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