About this episode

Toby Blue and Jason Rabinowitz interview Marc Farrell about redefining the rum industry through cultural pride and innovation.

In this episode of Proof of Concept, Toby Blue and Jason Rabinowitz sit down with Marc Farrell, founder and CEO of Ten to One Rum, to explore how he set out to redefine an entire category. Born in Trinidad and Tobago, Marc left a successful corporate career to build a modern Caribbean rum brand rooted in authenticity, cultural pride, and a commitment to excellence. Marc shares the story behind Ten to One, from its mission to challenge outdated perceptions of rum to the resilience required to turn an idea into an award-winning global brand. This conversation dives into entrepreneurship, identity, and innovation — highlighting what it takes to honor heritage while building something entirely new.

People in this episode

Host: Toby Blue

Guest: Marc Farrell

Topics covered

• entrepreneurship
• cultural identity
• innovation
• rum industry
• Caribbean heritage

Keywords

• Ten to One Rum
• Marc Farrell
• entrepreneurship
• Caribbean rum
• cultural pride
• innovation
• authenticity

Mentioned in this episode

Organizations: Ten to One Rum

Places: Trinidad and Tobago

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• Brother’s Bond Tasting - Inviting, Approachable, and Decadent · April 14, 2026 · 5 min
• Blending Bourbon with Purpose: Inside Brother’s Bond Bourbon · March 31, 2026 · 1h 0m
• Chinola Tasting - Rich, Fruity, and Vibrant · March 17, 2026 · 11 min
• From Fresh Fruit to Double Gold: The Chinola Story · March 3, 2026 · 1h 2m

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