About this episode

Moses Kemibaro interviews Farayi Ziswa about selling to Africa's informal markets and the future of African retail.

In this episode of the Pure Digital Passion Podcast, I had an in-depth conversation with Farayi Ziswa, Founder & Executive Director of BTL Consulting Ltd, Co-Founder of Mapepa Karatasi, Founder & Executive Coach at Inheritege Coaches, and author of Selling to Informal Markets. This is a deep and practical conversation about how African commerce actually works on the ground. Farayi shares his journey from growing up around a family farm in Zimbabwe, studying business and finance at the University of Hull, joining Unilever’s UK International Management Trainee programme, and becoming National Sales Manager for Unilever South-East Africa, to later working across African Sun Hotels, SPAR Zimbabwe, SIT Distribution in Dubai and the GCC, BTL Consulting, Copia Global, Farm Shop, Mapepa Karatasi, and Inheritege Coaches. The conversation explores why Africa’s informal markets are so often misunderstood, why sales and route-to-market execution deserve more respect, and how mobile technology, field intelligence, data, and modern sales systems can help corporates, entrepreneurs, and distributors serve informal retail markets more effectively. Farayi also discusses his book, Selling…

People in this episode

Host: Moses Kemibaro

Guest: Farayi Ziswa

Topics covered

• African informal markets
• route-to-market strategy
• mobile technology in sales
• commerce in Africa
• selling to informal retailers

Keywords

• informal markets
• African retail
• sales strategy
• mobile technology
• field intelligence

Mentioned in this episode

Organizations: BTL Consulting Ltd, Mapepa Karatasi, Inheritege Coaches, Unilever, African Sun Hotels, SPAR Zimbabwe, SIT Distribution, Copia Global, Farm Shop

Products: Selling to Informal Markets

Places: Zimbabwe, UK, GCC

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