Episode 184 - Reinventing Brands Globally at Africa Online, Kodak, & Celtel: The Making of Tito Alai | Part 2

Episode 184 - Reinventing Brands Globally at Africa Online, Kodak, & Celtel: The Making of Tito Alai | Part 2

From Pure Digital Passion with Moses Kemibaro by Moses Kemibaro

July 11, 2026 · 1h 1m · Episode 184

About this episode

The episode features Tito Alai discussing his transition from Unilever to Africa Online and his experiences in brand management and digital photography at Kodak.

Part 1 of my conversation with Tito Alai ended just as he was leaving Unilever and joining Africa Online. Part 2 begins at that exact inflection point. After almost a decade in one of the world’s most sophisticated consumer-goods organizations, Tito deliberately moved into a young African internet business because he wanted a genuinely new learning curve. Africa Online was scaling across several markets at a time when the internet itself was still unfamiliar to most consumers and organisations on the continent. Tito explains what it meant to take the consumer understanding, organizational discipline and brand-management principles he had learned at Unilever and apply them inside a startup environment. The conversation has special personal resonance for me because Africa Online is also where I began my career. We revisit the company’s “My World, My Provider” era, the need to create consistency across countries and the importance of presenting one coherent narrative to customers, employees and investors. Tito then takes us into Eastman Kodak. He first managed consumer imaging across roughly 90 countries covering Africa, the Middle East and Central Europe before being appointed to…

People in this episode

Host: Moses Kemibaro

Guest: Tito Alai

Topics covered

Keywords

Mentioned in this episode

Organizations: Africa Online, Unilever, Eastman Kodak, Celtel

Places: Africa, Middle East, Central Europe, Western Europe

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