What the Friction In Your Business Is Trying to Tell You

What the Friction In Your Business Is Trying to Tell You

November 18, 2025 · 25 min

About this episode

Jess Sato explores the concept of business friction and how it signals the need for strategic evolution.

Decoding Business Friction: Aligning Growth with Evolving Vision In this episode of the Purpose and Profit Podcast, Jess Sato delves deeper into the concept of the friction of success in business. Drawing from personal anecdotes and professional observations, Jess explores how misalignment in conviction, clarity, demand, and impact can signal the need for strategic evolution. She emphasizes viewing friction as feedback rather than failure and offers practical questions and tools, such ...

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