A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini

About this episode

Mauro Porcini discusses Samsung's new design manifesto and its approach to AI and human experience in product design.

AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human experience, and why a brand known for engineering dominance is now betting its future on something far harder to measure: how a product makes you feel. Visit the Rapid Response website here:  https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Mauro Porcini

Topics covered

• AI
• product design
• technology
• human experience
• rivalry
• Samsung
• Apple

Keywords

• Samsung
• AI
• Mauro Porcini
• product design
• human experience
• Apple
• Milan Design Week

Mentioned in this episode

Organizations: Samsung, Apple

Places: Milan

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