LIV Golf’s gambit to rewrite global sports, with Scott O’Neil

About this episode

Scott O'Neil discusses his vision for disrupting the golf industry with LIV Golf and the challenges of working with Saudi Arabia's sovereign wealth fund.

Scott O'Neil has run NBA and NHL franchises. Now he's betting on a golf revolution. The LIV Golf CEO joins Rapid Response to reveal what it really takes to disrupt a legacy sport, the unique pressures of answering to Saudi Arabia’s sovereign wealth fund, and why golf may be the most underleveraged business in all of sports. Plus, inside the startup mindset Scott’s instilling his team, and what every leader can steal from the way LIV is chasing opportunity. Visit the Rapid Response website here:  https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Scott O'Neil

Topics covered

• sports disruption
• golf industry
• business strategy
• leadership
• startup mindset
• Saudi investment

Keywords

• LIV Golf
• Scott O'Neil
• sports business
• golf revolution
• leadership
• Saudi Arabia
• NBA
• NHL
• startup mindset

Mentioned in this episode

Organizations: LIV Golf, NBA, NHL, Saudi Arabia, Rapid Response

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