Ep 114: How Buyers and Sellers are Using AI and How Agents Win
About this episode
Brian Boero discusses how AI is transforming the real estate journey for buyers and sellers and the implications for agents.
In this episode, my guest is Brian Boero, co-founder of 1000watt. He unpacks new national research on how homebuyers and sellers are actually using AI during their real estate journey. The study surveyed 1,500 recent buyers and sellers and reveals a major shift in consumer behavior that agents cannot ignore. Nearly half of recent clients used AI during their transaction and many used it before ever contacting an agent. Brian explains what consumers are asking AI, where agents still provide irreplaceable value, and how professionals should adapt their positioning in an AI driven world. The conversation also explores differentiation, specialization, and why agents must send stronger digital signals to stand out as AI becomes a new gateway for finding and evaluating professionals. The agents who understand how AI sees their business will be the ones clients find first. Guest: Brian Boero LinkedIn: https://www.linkedin.com/in/bboero/ Website and Weekly Newsletter (Dose): https://1000watt.net/ 1000Watt Membership: https://1000watt.net/membership/ Signal Event (June 2-4, 2026) - https://signal.1000watt.net/ Host: Rajeev Sajja Website: http://www.realestateaiflash.com Facebook…
More episodes of Real Estate AI Flash
- EP 120: How Brokers Use AI to Build Smarter Real Estate Businesses
- EP 119: Why AI Home Search Is Becoming a Competitive Edge for Agents
- EP 118: How One Realtor Turned AI Visibility Into 4 Million in Business
- EP 117: How Commercial Agents Use AI to Work Smarter
- EP 116: How Smart Agents Use AI as a Second Brain
- EP 115: How Smart Agents Use AI Without Losing Their Authentic Voice
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