352: What To Say When Buyers Don’t Want to Sign Buyer Rep

352: What To Say When Buyers Don’t Want to Sign Buyer Rep

April 28, 2026 · 15 min · Season 1 · Episode 352

About this episode

This episode discusses how real estate agents can effectively communicate the importance of the buyer representation agreement to clients who may be hesitant to sign it.

One conversation many real estate agents feel uncomfortable having is the buyer representation agreement. Some agents worry that bringing up the agreement will scare buyers away or make the relationship feel too formal. Because of that, many realtors avoid the conversation completely. But the buyer representation agreement actually creates clarity, protects both parties, and helps establish a professional working relationship. In this video, I’ll show you what to say when buyers don’t want to...

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Host: Rosemary Lewis

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