Building a Multi-Million Pound High-Protein Frozen Meal Brand From A Gym Freezer | Craig Allen - GSN
About this episode
Craig Allen discusses his journey from university to building a successful high-protein frozen meal brand, GSN, including key business strategies and pivots during Covid.
We talk with Craig about how he leaves university, learns the fundamentals of margin and negotiation in meat trading, and turns a steam-cooked chicken discovery into GSN. We break down the scrappy freezer-in-gyms launch, the Covid pivot to e-commerce, and the principles that keep the brand focused on profitable growth. leaving university to gain real-world experience in a family commodity trading business Learning negotiation, margin, factory operations and spotting value in overlo...
People in this episode
Host: Jay Greenwood
Guest: Craig Allen
Topics covered
- entrepreneurship
- frozen meals
- e-commerce
- business growth
- negotiation
- food industry
Keywords
- high-protein meals
- frozen food
- business strategy
- e-commerce
- negotiation
- margin
- food trading
Mentioned in this episode
Organizations: GSN
Books & works: Recipe for Greatness
Places: Covid
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