February 6, 2026 · 38 min · Season 1 · Episode 113
About this episode
Matt Hunt shares his journey from a teenage trader at Romford Market to co-founding The Protein Ball Co, discussing the challenges and strategies in the snack industry.
A teenage trader learns to move stock on Romford Market, then builds a clean‑label snack factory that challenges ultra‑processed bars and keeps going through COVID with a private‑label engine. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, and the choices that change a business. We dig into margins, manufacturing, pet treats you could eat, and a bold rebrand made to win shelves. • early market lessons shaping sales craft and urgency...