From Jitters to Clarity: Building a Functional Coffee Brand That Actually Works | Unconform Founder Yusuf Amanullah
About this episode
Yusuf Amanullah shares his journey of creating a functional cold brew that promotes calm focus instead of jitters.
We trace Yusuf’s path from schoolyard hustles to building a functional cold brew that swaps jitters for calm focus. The story spans painful caffeine experiments, tough retail lessons, and the mindset shift from making a product to selling one at a profit. Listen to the story of building Unconform • early ventures and the itch to build • caffeine overload as the spark for a solution • cold brew, adaptogens, and nootropics for a smoother hit • scrappy R&D, 31 iterations, ...
People in this episode
Host: Jay Greenwood
Guest: Yusuf Amanullah
Topics covered
- functional beverages
- entrepreneurship
- caffeine alternatives
- product development
- retail challenges
Keywords
- functional coffee
- cold brew
- caffeine experiments
- entrepreneurial mindset
- retail lessons
Mentioned in this episode
Organizations: Unconform
Products: cold brew, adaptogens, nootropics
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