
432 Law of the Lid: How to Increase Your Real Estate Referrals with Events with Michael J Maher and Jackie Little
From REFERRALS PODCAST by Michael J Maher, Best Selling Author and Host of the Referral's Podcast
March 24, 2026 · 56 min · Episode 432
About this episode
Michael J. Maher and Jackie Little discuss how to generate more real estate referrals through client events and effective marketing strategies.
Learn how to generate more real estate referrals using client events and referral marketing strategies with Host Michael J. Maher and Real Estate Agent Jackie Little. Title: Law of the Lid: How to Increase Your Real Estate Referrals with Events Host: Michael J. Maher Guest: Jackie Little Description: Want to generate more real estate referrals using client events? In this episode, Michael J. Maher sits down with Realtor Jackie Little to discuss how implementing the Event Mastery system helped her break through a plateau and turn events into a true referral-generating machine. For years, Jackie hosted popular events that brought in around 100 people each time—but she realized she had hit her "lid." After joining Event Mastery VIP Edition, she committed to following the system exactly as designed. The result? A transformation in how she plans events, builds sponsor relationships, partners with charities, and—most importantly—generates referrals. Jackie shares how shifting her mindset around sponsorships turned events from a $15,000 annual expense into a fully funded—and even profitable—business strategy. She also reveals how a simple neighborhood event recently produced six real…
People in this episode
Host: Michael J. Maher
Guest: Jackie Little
Topics covered
- real estate referrals
- client events
- referral marketing
- Event Mastery system
- sponsorships
- business strategy
Keywords
- real estate
- referrals
- events
- marketing strategies
- sponsorship
- business success
- client engagement
Mentioned in this episode
Organizations: Event Mastery, mental health foundation
More episodes of REFERRALS PODCAST
- 438 Fun Events = Serious Referrals: A New Way to Generate Leads · May 5, 2026 · 59 min
- 437 He Went From About to Quit to The Fire is Lit. How One Event Sparked a 2.3M Breakthrough with Jesse Gomez and Michael J Maher · April 28, 2026 · 56 min
- 436 From 1,500 to ONE: How Steve McIlvaine Won the March Magic Challenge (And What He Did Differently) · April 21, 2026 · 47 min
- 435 How to Build a Billion-Dollar Referral Business (5 People at a Time) with Michael J Maher and Sheena Saydam · April 14, 2026 · 1h 11m
- 434 - Forget "Always Be Closing"...Here's the New ABC of Sales with Host Michael J Maher and Guests Jesse Kern and Lisa Velez · April 7, 2026 · 1h 7m
- 433 The Number 1 Challenge Even Top Producers Face · March 31, 2026 · 49 min
Explore listener stats, chart rankings, contacts and more on the REFERRALS PODCAST podcast page.