432 Law of the Lid: How to Increase Your Real Estate Referrals with Events with Michael J Maher and Jackie Little

432 Law of the Lid: How to Increase Your Real Estate Referrals with Events with Michael J Maher and Jackie Little

From REFERRALS PODCAST by Michael J Maher, Best Selling Author and Host of the Referral's Podcast

March 24, 2026 · 56 min · Episode 432

About this episode

Michael J. Maher and Jackie Little discuss how to generate more real estate referrals through client events and effective marketing strategies.

Learn how to generate more real estate referrals using client events and referral marketing strategies with Host Michael J. Maher and Real Estate Agent Jackie Little. Title: Law of the Lid: How to Increase Your Real Estate Referrals with Events Host: Michael J. Maher Guest: Jackie Little Description: Want to generate more real estate referrals using client events? In this episode, Michael J. Maher sits down with Realtor Jackie Little to discuss how implementing the Event Mastery system helped her break through a plateau and turn events into a true referral-generating machine. For years, Jackie hosted popular events that brought in around 100 people each time—but she realized she had hit her "lid." After joining Event Mastery VIP Edition, she committed to following the system exactly as designed. The result? A transformation in how she plans events, builds sponsor relationships, partners with charities, and—most importantly—generates referrals. Jackie shares how shifting her mindset around sponsorships turned events from a $15,000 annual expense into a fully funded—and even profitable—business strategy. She also reveals how a simple neighborhood event recently produced six real…

People in this episode

Host: Michael J. Maher

Guest: Jackie Little

Topics covered

  • real estate referrals
  • client events
  • referral marketing
  • Event Mastery system
  • sponsorships
  • business strategy

Keywords

  • real estate
  • referrals
  • events
  • marketing strategies
  • sponsorship
  • business success
  • client engagement

Mentioned in this episode

Organizations: Event Mastery, mental health foundation

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