About this episode

This episode discusses why social media strategies often fail and how to effectively create content that serves specific business purposes.

Feeling guilty for not posting enough, anxious about your engagement dropping, or quietly relieved when you had an excuse to skip social media this week? This episode cuts through the noise around algorithms and reach to help you figure out what your content is actually supposed to do - and how to make it work for your business. The algorithm isn't the problem - Reach is down across platforms, but obsessing over impressions means optimising for the wrong metric. A post that reaches 200 people and prompts one DM is worth far more than one that reaches 10,000 people who will never buy from you. Passive consumption is costing you - If you're spending hours scrolling and comparing while barely posting, you're getting all the anxiety of social media with none of the benefit. The research is consistent: passive consumption damages well-being; active creation does the opposite. Tools don't fix clarity problems - No platform, AI tool or fancy CRM will compensate for fuzzy positioning. A tool amplifies what's already there - if what's there is unclear, you'll just produce unclear content faster and at greater expense. Content needs a job - Awareness, warm nurturing, direct inquiries and…

People in this episode

Host: Anna Lundberg

Topics covered

• social media strategy
• content creation
• engagement
• business growth
• passive consumption

Keywords

• social media
• engagement
• content strategy
• business
• passive consumption

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