Dirty Dough owner succeeds on transparency, great cookies

Dirty Dough owner succeeds on transparency, great cookies

November 25, 2025 · 23 min

About this episode

Bennett Maxwell discusses his cookie business Dirty Dough, focusing on transparency, marketing strategies, and advice for restaurant startups facing challenges.

Dirty Dough owner Bennett Maxwell knows cookies. After all, his brand has 50 flavors and a simple model. In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of Pizza Marketplace and QSRweb, talks to Maxwell about his operations, the cookie wars he battled and the marketing strategies that make Dirty Dough a success. When asked what advice he would give to another restaurant or hospitality start up that might face unexpected legal or PR crises early on, Maxwell said...

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