Strategic sizzle: Why Houston TX Hot Chicken prioritizes smart growth over rapid expansion

About this episode

This episode discusses the strategic growth approach of Houston TX Hot Chicken with its leadership team.

In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of Pizza Marketplace and QSRweb, talks with Brian Simowitz, president, and Andie Smirl, director of franchise sales, for Houston TX Hot Chicken. The Nashville hot chicken concept launched during COVID in 2020 in Las Vegas. The brand now has 31 units. Part of what draws diners to the concept is its electric brand energy. With more than 400,000 social media followers, Houston TX Hot Chicken seems to be striking a ne...

People in this episode

Host: Mandy Detwiler

Guests: Brian Simowitz, Andie Smirl

Topics covered

• restaurant growth
• franchise development
• social media marketing
• COVID-19 impact
• Nashville hot chicken

Keywords

• Houston TX Hot Chicken
• franchise sales
• restaurant expansion
• social media followers
• Nashville hot chicken

Mentioned in this episode

Organizations: Houston TX Hot Chicken

Places: Las Vegas

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