The Woman Behind the Partnerships: Bev Fowler, Director of Artist & Community Relations at PRS Guitars

The Woman Behind the Partnerships: Bev Fowler, Director of Artist & Community Relations at PRS Guitars

From ReVoicing the Future by Natalie Morrison | Julia Olsen | Stephanie Lamond

October 14, 2025 · 35 min · Season 5 · Episode 9

About this episode

Bev Fowler discusses her career in the music industry and the importance of building artist relationships.

Bev Fowler never expected her career would lead to the music industry; now, over 20 years into her tenure at PRS Guitars, she's behind some of the most iconic musician/instrument partnerships, from Orianthi to Carlos Santana to John Mayer. On the eve of her attending the 2025 Women of NAMM Summit, Bev reflects on the most rewarding aspects of building relationships over an artist's career, what makes being part of Paul Reid Smith's team so special, and the strength she cultivated to outlast as a woman in a male-dominated industry. – Donate to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Learn more about Women at NAMM and register for the Deep Dive at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠ – Follow Us Here: ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond

People in this episode

Hosts: Natalie Morrison, Julia Olsen, Stephanie Lamond

Guest: Bev Fowler

Topics covered

  • music industry
  • artist relations
  • women in music
  • career development
  • partnerships

Keywords

  • Bev Fowler
  • PRS Guitars
  • artist partnerships
  • women in music
  • music industry

Mentioned in this episode

Organizations: PRS Guitars, Women of NAMM Fund, Women at NAMM, NAMM

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