ReVoicing the Future

Mayumi Allison had no intention of joining the family business until her mother became the one pushing her to take the leap. As CEO of HOSA Technology, Mayumi joins Natalie to talk about what it took to build credibility on her own terms, from bringing basic structure to a company that had grown organically for forty years, to sitting with employees who knew the business better than she did. She shares what it was like to learn she was the daughter of a founder people actually recognized, why "Connecting What Moves You" is more than a company tagline to her, and why she believes the best thing women in this industry can do is find each other.In this Episode:How thirteen years in mortgage banking became the unexpected foundation for running a musical instrument companyThe moment a coworker recognized her father's company before she did, and what it revealed about the brand he'd built without her knowingComing in as "the owner's daughter," the fear of being seen as riding coattails, and how she earned trust from staff who'd been there for yearsBringing simple structure, like an org chart, to a business that had never needed one before herWhat it took to stop questioning every decision and start recognizing the business as hers to runServing on the NAMM Board of Directors, why she said yes without hesitation, and why she's committed to bringing more women into the roomWhat tariffs had to do with her decision to attend her first NAMM DC Fly-InHer all-time favorite concert, and the regret of not writing down every show before this oneLearn more about HOSA Technology.----This episode is presented by Women of NAMM and Powered by AKG.Follow Us Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SubstackThis episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond

Six years ago, Kristina London started a small project called Amplify Her Voice to highlight the statistics around the gender disparity within the music industry. Since then, alongside her team, she has grown Amplify Her Voice into one of the leading champions of gender equity in music and creators of opportunity for women in the industry. Kristina joins Natalie and Steph to discuss the journey Amplify Her Voice has brought to her career (she’s also now the Content and Touring Project Manager at Live Nation Women), expanding grassroots opportunities for women within music, and partnering with music festivals to shape a better industry for everyone. We also dive into how building the right team and the foundation of feminine leadership play a role in their success. –Donate to the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠⁠⁠⁠⁠⁠⁠–Learn more about Women at NAMM and register for the Deep Dive at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠–Follow Us Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠– This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond

For Lillian Werbin, CEO and Owner of Elderly Instruments, community is key, and they excel in creating spaces that support the music and the music-makers, either with Elderly, with their production company, Sturdy Roots, or within their many advocacy and board roles with the likes of NAMM, IBMA, Bluegrass Pride, and more. Lillian shares their story working their way up through the family business into leadership, advice about how to know whether board service is for you, how they manage it all, and how they fell in love with the banjo. Through it all, Lillian is a force for connection and evolution within music.Learn more about Bluegrass Pride & Rhapsody Project .–Donate to the⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠⁠⁠⁠⁠–Learn more about Women at NAMM and register for the Deep Dive at⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠–Follow Us Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠– This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond

Beth Heidt, CMO at Gibson, is one of the music products industry's most warm, authentic presences and effective leaders through her emphasis on connecting with her team, the artists she works with through Gibson, and anyone lucky enough to cross her path. Natalie and Steph have a soul-filling conversation with Beth on how she developed this way of showing up in work, why the feminine aspects of her leadership have made her such an effective and beloved asset to Gibson, and why knowing who we are is foundational to our success in our work and in building meaningful careers. Take a big, deep breath with us - and let's get into it!–Donate to the⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠⁠⁠⁠⁠–Learn more about Women at NAMM at⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠.⁠⁠ Follow Us Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠– This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond

The ReVoicing team is LIVE at NAMM 2025 in the Creator Lounge, and what better guest to sit down with onsite than Julia Rubio, Executive Director of the NAMM Foundation! Listen in as Julia looks back on the path that led her here, beginning with her earliest days in the classical music world, and her vision for the future of the Foundation. Julia models how great leaders learn from every step along the way, intentionally integrating it all into an authentic, capable leadership style; we loved this conversation, and can’t wait for you all to get to know Julia Rubio! Donate to the NAMM Foundation’sLA Wildfire Relief Fund: Learn more aboutThe NAMM Foundation. Donate to the⁠⁠⁠⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠⁠⁠–Learn more about Women at NAMM at⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠.⁠.⁠⁠ Follow Us Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠⁠– This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond

Katie Kailus, the Editor of Music Inc. Magazine, has built a career crafting the destination for music products industry news and sourcing stories of creativity within it. Natalie, Steph, and Katie met up for their first ever IN PERSON recording in Long Beach, where Katie shares her journey through publishing, editing, and PR, before landing back at the helm of Music Inc., as well as her perspective on publishing’s ever-growing digital presence and where the future of the medium lies. She also shares a play-by-play of how the well-oiled machine of UpBeat Daily lands under your hotel room door every morning at the NAMM Show. Learn more about Music Inc: www.musicincmag.com Follow Music Inc on Instagram & LinkedIn. – Donate to the⁠⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠ – Learn more about Women at NAMM at⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠.⁠.⁠⁠ Follow Us Here: ⁠⁠ ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠ – Sponsored by AKG: ⁠⁠⁠⁠⁠⁠⁠www.akg.com⁠⁠⁠⁠⁠⁠⁠ This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond

Ana Dobrian is quickly becoming a music products industry staple through her work with The Music People and her active involvement with NAMM YP and Women of NAMM. In this episode, Ana shares her journey from live sound into sales, her passion for mentorship, the importance of leaning into the uncomfortable and the power of bringing our authentic selves to work (and creating atmospheres where our teammates feel safe to do so). Learn more about Toastmasters: https://www.toastmasters.org/ – Donate to the⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠⁠ – Want to go to the NAMM Show but have never been? Scholarships for the ⁠WoN Scholarship⁠ open beginning August 19 through September 30. – Learn more about Women at NAMM at⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠.⁠.⁠⁠ Follow Us Here: ⁠⁠ ⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠ – Sponsored by AKG: ⁠⁠⁠⁠⁠⁠www.akg.com⁠⁠⁠⁠⁠⁠ This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond

Meet Gillian Desmarais, the K-12 Music Production and Engineering Teacher for Maplewood Public Schools in Minnesota. Gillian joins ReVoicing the Future, to share her journey into the music industry, how her passion for music technology spreads into the classroom, and to educate other teachers about incorporating the curriculum into their programs through Sound Tech Ed. We talk about mentorship and advocating for yourself and your expertise. We even dive into the make-up of the ear and how it’s different for men and women. Yes, you did read that correctly! Learn more about Gillian by visiting: https://www.soundteched.com/ Check out the AES Studying, Unveiling the Female Ear: https://aes2.org/publications/elibrary-page/?id=22218 – Donate to the⁠ ⁠Women of NAMM Fund. ⁠⁠ – Learn more about Women at NAMM at⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠.⁠.⁠⁠ Follow Us Here: ⁠⁠ ⁠⁠Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠LinkedIn⁠⁠⁠ ⁠ – Sponsored by AKG: ⁠⁠⁠⁠www.akg.com⁠⁠⁠⁠ This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond