Built on Intuition

Built on Intuition

From REWORK by 37signals

March 11, 2026 · 29 min · Season 2 · Episode 187

About this episode

Jason Fried and David Heinemeier Hansson discuss the importance of trusting instincts in decision-making and product development.

Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward. Key Takeaways 00:11 – Letting your gut guide decisions03:54 – Strengthening instincts through real choices05:08 – Sometimes the best move is simply to build it07:49 – Breaking free from ana...

People in this episode

Host: Jason Fried

Guest: David Heinemeier Hansson

Topics covered

  • intuition
  • decision making
  • product development
  • experience
  • feedback

Keywords

  • intuition
  • decision making
  • product feedback
  • experience
  • building

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