Talk directly to your customers
From REWORK by 37signals
February 25, 2026 · 29 min · Season 2 · Episode 185
About this episode
Jason Fried and David Heinemeier Hansson discuss the importance of connecting with customers as companies scale.
Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void. Key Takeaways 00:11 – Writing customers from a real inbox05:21 – Building real relationships with the people who use your product11:34 – K...
People in this episode
Host: Jason Fried
Guest: David Heinemeier Hansson
Topics covered
- customer connection
- scaling companies
- real conversations
- customer relationships
- social media
Keywords
- customer communication
- business scaling
- real inbox
- social media engagement
- customer relationships
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