One-way Doors

One-way Doors

August 26, 2026 · 19 min · Season 2 · Episode 201

About this episode

The episode discusses the nature of decision making in business, focusing on irreversible choices and the benefits of quick decision-making.

Not every decision deserves a long deliberation. In this episode, co-founders Jason Fried and David Heinemeier Hansson look back on 25 years of running 37signals, the handful of decisions that were truly irreversible, and why keeping a loose grip on most business calls has served them better than any spreadsheet ever could. Key Takeaways 00:11 – The single one-way door decision at 37signals05:49 – Why most decisions barely take five minutes to make08:05 – How the sum of right choices matters ...

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