About this episode

Jason Fried and David Heinemeier Hansson discuss the redesign of Basecamp's onboarding experience and its importance.

Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals redesigned the onboarding experience with their latest version of Basecamp, why onboarding is one of the easiest things to overlook, and what it looks like when founders stay personally connected to that first impression. Key Takeaways 00:09 – What Basecamp's onboarding looked like before,...

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