
You've launched... now what?
From REWORK by 37signals
February 11, 2026 · 30 min · Season 2 · Episode 183
About this episode
Jason Fried and David Heinemeier Hansson discuss the critical steps and mindset needed after launching a product.
The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line. Key Takeaways 00:10 – What happens shortly after launch02:09 – Dialing the team back05:10 – Product touch ups and enhancements06:16 – Returning t...
People in this episode
Host: Jason Fried
Guest: David Heinemeier Hansson
Topics covered
- product launch
- post-launch strategy
- team management
- product enhancement
- work-life balance
Keywords
- launch
- product management
- team dynamics
- rest
- shipping
Mentioned in this episode
Organizations: 37signals
More episodes of REWORK
- Clearing the decks for launch · May 13, 2026 · 29 min
- Easy to leave · April 8, 2026 · 26 min
- Pencils down · April 1, 2026 · 27 min
- Bring your AI agents to Basecamp · March 25, 2026 · 17 min
- Business beyond profit · March 18, 2026 · 25 min
- Built on Intuition · March 11, 2026 · 29 min
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