You've launched... now what?

You've launched... now what?

From REWORK by 37signals

February 11, 2026 · 30 min · Season 2 · Episode 183

About this episode

Jason Fried and David Heinemeier Hansson discuss the critical steps and mindset needed after launching a product.

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line. Key Takeaways 00:10 – What happens shortly after launch02:09 – Dialing the team back05:10 – Product touch ups and enhancements06:16 – Returning t...

People in this episode

Host: Jason Fried

Guest: David Heinemeier Hansson

Topics covered

  • product launch
  • post-launch strategy
  • team management
  • product enhancement
  • work-life balance

Keywords

  • launch
  • product management
  • team dynamics
  • rest
  • shipping

Mentioned in this episode

Organizations: 37signals

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