About this episode
Petra Zink discusses her impaCCCt framework for turning reputation into revenue and the importance of foundational work in business growth.
Sometimes a setback does more than stop you; it reroutes you. Petra Zink is a Brand & Business Growth Strategist, Keynote Speaker, and Author who helps executives and founders turn their reputation into scalable revenue. She's the founder of impaCCCt and The360Talent.Co, host of the Trusted Authority™ Podcast, and author of Trusted Authority: From Unknown to Known. Originally from Austria, Petra has been living in Australia for 16 years after coming for a six-month stay. Her journey started after being put on a performance improvement plan instead of getting the promotion she expected. Petra developed the impaCCCt framework based on a simple observation: when she asked recruitment candidates what they wanted, they all said "I want to make an impact," but few could explain what that actually looked like. Petra turned that insight into a challenge: how do you turn something so abstract into a process anyone can follow? The result was her impaCCCt framework, built around three pillars—Clarify, Communicate, and Commercialize. Petra also shares why foundation work is essential, how she condensed her program into an intensive full-day immersion, and why working out loud with…
People in this episode
Host: Rising Tide
Guest: Petra Zink
Topics covered
- brand strategy
- business growth
- entrepreneurship
- reputation management
- personal development
Keywords
- brand growth
- business strategy
- impact framework
- performance improvement
- executive coaching
Mentioned in this episode
Organizations: impaCCCt, The360Talent.Co, Trusted Authority™ Podcast
Books & works: Trusted Authority: From Unknown to Known
Places: Austria, Australia
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