How To Build a $60M Physical Product Brand | Kris Dehnert, CEO, Dugout Mugs® | ROI Podcast™ ep. 500
About this episode
Kris Dehnert shares insights on building a successful physical product brand and the importance of customer focus and product quality.
Episode 500 of ROI Podcast®! Who better than the CEO and Owner of Dugout Mugs®, Kris Dehnert, the entrepreneur behind a wildly successful physical product brand built on craftsmanship, storytelling, and relentless customer focus. Kris breaks down how he scaled a novelty idea into tens of millions in revenue without relying on a traditional sales team, why product quality is still the most underrated growth lever, and how listening to customers drives smarter product expansion. We get into licensing strategy, corporate gifting, surviving hypergrowth, and the mental frameworks required to stay durable as an entrepreneur. This episode is a masterclass for founders, operators, and creators building real businesses in the physical world and trying to scale without losing their soul. Subscribe for more business conversations that blend strategy, lived experience, humor, entrepreneur podcast, ecommerce scaling, product based business, brand building strategies, physical product startup, business growth podcast, customer driven product development, licensing strategy, corporate gifting ideas, founder mindset, and manufacturing entrepreneurship. 00:06:00 How do you turn a novelty product…
People in this episode
Hosts: Law Smith, Eric Readinger
Guest: Kris Dehnert
Topics covered
- building a physical product brand
- entrepreneurship
- customer focus
- scaling without a sales team
- product quality
- licensing strategy
- hypergrowth
Keywords
- physical product brand
- entrepreneur podcast
- business growth
- customer driven development
- licensing strategy
- corporate gifting
- founder mindset
- manufacturing entrepreneurship
Mentioned in this episode
Organizations: Dugout Mugs®
Books & works: ROI Podcast™
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