How To Build A Green Business đŸ‘‰ Sell Out đŸ‘‰ Buy It Back And How To Avoid Skincare Chemicals with Jodi Scott, CEO of Green Goo | ROI Podcastâ„¢ ep. 502 | Law Smith @LawSmithWorks + Eric Readinger
About this episode
Jodi Scott shares her journey of building, selling, and buying back her company Green Goo, discussing the complexities of entrepreneurship and branding.
Jodi Scott is the CEO and co‑founder of Green Goo by Spry Life, a plant‑based first aid company that started the way a lot of real businesses do: out of necessity, frustration, and a kitchen that slowly turned into a production facility. What began with homemade remedies and mason jars eventually grew into a nationally distributed brand, but not without detours, hard lessons, and a few moments where the easy path would have cost the company its soul. Jodi's story is not a clean, linear founder arc. She built Green Goo from the ground up, sold the company, and then made the rare and uncomfortable decision to buy it back. That experience reshaped how she thinks about success, control, and what it actually means to build something that lasts. She's lived both sides of the exit fantasy and is candid about what people don't talk about once the deal closes: identity loss, cultural drift, and the realization that money doesn't automatically equal alignment. At her core, Jodi is deeply skeptical of performative purpose. She believes mission‑driven branding only works when the mission shows up in operations, hiring decisions, ingredient sourcing, and the way leadership behaves when no…
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