About this episode

Etinosa Agbonlahor discusses her work in behavioral economics and how it impacts financial wellbeing and customer behavior.

Etinosa Agbonlahor is a behavioral economist and CEO of Decision Alpha, a behavioral firm that helps businesses understand what customers value and turn that into clearer pricing and growth. Passionate about helping people reduce financial stress and live healthier financial lives, Etinosa brings over a decade of experience working across the U.S., Australia, Africa, and the U.K. She has shaped financial wellbeing, engagement, and customer behavior strategies for global financial institutions, private businesses, and venture-backed startups. Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behavior drives healthier financial outcomes. Etinosa is the author of How to Talk to Your Parents About Money, a guide to navigating complex financial conversations.

People in this episode

Host: Brandt Handley

Guest: Etinosa Agbonlahor

Topics covered

• behavioral economics
• financial wellbeing
• customer behavior
• pricing strategies
• financial stress
• global experience

Keywords

• behavioral economist
• financial strategies
• customer value
• pricing
• financial outcomes
• financial conversations

Mentioned in this episode

Organizations: DecisionAlpha

Books & works: How to Talk to Your Parents About Money

Places: U.S., Australia, Africa, U.K.

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