Saving Survey Research from Itself with Caroline Jarrett

Saving Survey Research from Itself with Caroline Jarrett

From Rosenfeld Review Podcast by The Rosenfeld Review Podcast (Rosenfeld Media)

February 17, 2026 · 40 min · Episode 1

About this episode

Caroline Jarrett discusses the challenges in survey research and advocates for more effective survey practices.

Survey research is in trouble—and Caroline Jarrett explains why. Returning to the podcast to preview the upcoming UXR Tools Summit, she and Lou Rosenfeld explore what’s really happening in the survey world and what researchers should be asking vendors right now. They discuss collapsing response rates driven by constant, low-value feedback requests and the growing sense that many surveys are performative rather than useful. Caroline argues for fewer, smaller, more targeted surveys that respect people’s time and actually lead to change. The conversation also tackles AI in research tools, from synthetic users to automated analysis, and why human judgment still matters. Caroline shares the key questions she plans to ask survey-tool vendors—especially around accessibility and panel management—and why researchers need better integration across tools and methods. She closes with a literacy-focused resource from the British Council tied to her passion for designing for people with low literacy.

People in this episode

Host: Lou Rosenfeld

Guest: Caroline Jarrett

Topics covered

  • survey research
  • user experience
  • AI in research
  • accessibility
  • panel management

Keywords

  • survey research
  • response rates
  • AI tools
  • accessibility
  • user feedback

Mentioned in this episode

Organizations: British Council

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