#90: Webinar recording: 10 SaaS marketing campaigns that actually work
From SaaS Marketing Weekly by Ryan James
April 14, 2026 · 52 min · Season 1 · Episode 90
About this episode
Ryan shares a masterclass on effective SaaS marketing campaigns that drive customer acquisition and growth.
In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers . Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. Drawing from Rocket SaaS’ own journey (from plateau to rapid growth) and real client results, Ryan walks through the campaigns that genuinely move the needle — and why some of the “obvious” ones don’t work anymore. Expect a mix of practical ideas, hard truths, and a few strategies that most SaaS teams overlook. If you’re trying to generate consistent pipeline, this episode will challenge how you think about growth. Takeaways: Most SaaS growth tactics fail because they ask too much, too early The difference between “activity” and actual pipeline generation Why some of the most common channels are getting less effective A small shift in approach can massively increase response rates Top-of-funnel strategies often outperform direct selling Consistency beats one-off campaigns every time The best-performing strategies are often underused You don’t need all 10 — just a few done properly Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s…
People in this episode
Host: Ryan James
Topics covered
- SaaS marketing
- customer acquisition
- growth tactics
- pipeline generation
- marketing strategies
- webinars
Keywords
- SaaS
- marketing campaigns
- customer growth
- pipeline
- response rates
- top-of-funnel strategies
- consistency
- growth tactics
Mentioned in this episode
Organizations: Rocket SaaS
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