#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR

About this episode

Ryan discusses the sub-brand strategy that helped Rocket SaaS achieve $5M ARR through educational content.

In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR , creating an educational sub-brand . He walks through the steps of building a separate brand (like SaaS Marketing Weekly ) that serves as a powerful top-of-funnel tool. From choosing a narrow ICP to creating educational content that builds trust, Ryan explains why sub-brands are the perfect solution for overcoming the scepticism of traditional brand marketing, and how they naturally lead to sales. Takeaways: Sub-brands allow you to engage your audience without the pressure of directly selling Focus on creating value-first content that genuinely helps your ICP Choose a clear, simple name for your sub-brand that speaks to your audience’s pain points Launch with one content format (podcast, newsletter, blog): consistency is key Use ads to grow the sub-brand with highly-targeted content that builds trust A personal brand behind the sub-brand increases engagement and removes scepticism Use your main brand’s product/service in subtle calls to action to create seamless conversions Build a community through content and then invite people to your main brand offerings Join…

People in this episode

Host: Ryan James

Topics covered

• sub-brand strategy
• SaaS marketing
• content marketing
• brand trust
• audience engagement

Keywords

• sub-brand
• SaaS
• ARR
• content strategy
• audience engagement
• brand marketing
• trust building

Mentioned in this episode

Organizations: Rocket SaaS, SaaS Marketing Weekly, SaaS Marketing Weekly Newsletter

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