#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR
About this episode
Ryan discusses the sub-brand strategy that helped Rocket SaaS achieve $5M ARR through educational content.
In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR , creating an educational sub-brand . He walks through the steps of building a separate brand (like SaaS Marketing Weekly ) that serves as a powerful top-of-funnel tool. From choosing a narrow ICP to creating educational content that builds trust, Ryan explains why sub-brands are the perfect solution for overcoming the scepticism of traditional brand marketing, and how they naturally lead to sales. Takeaways: Sub-brands allow you to engage your audience without the pressure of directly selling Focus on creating value-first content that genuinely helps your ICP Choose a clear, simple name for your sub-brand that speaks to your audience’s pain points Launch with one content format (podcast, newsletter, blog): consistency is key Use ads to grow the sub-brand with highly-targeted content that builds trust A personal brand behind the sub-brand increases engagement and removes scepticism Use your main brand’s product/service in subtle calls to action to create seamless conversions Build a community through content and then invite people to your main brand offerings Join…
More episodes of SaaS Marketing Weekly
- #92: How to reach your ICP without burning your entire budget
- #90: Webinar recording: 10 SaaS marketing campaigns that actually work
- #89: Rocket SaaS hits $5,000,000 ARR. How we did it
- #88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs
- #87: Startup? What qualities should you look for in a marketer?
- #86: 6 ways to get revenue, when you need it FAST
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