Ep. 193: 3 Reasons Your Calendar is Gappy (And What to Fix First)
About this episode
Lauren discusses three reasons why your calendar may be gappy and how to address them to improve client acquisition.
Get the AI Visibility Tool Kit - https://www.laurenlappin.com.au/visibility-kit In this week's episode Lauren shares the three reasons why your calendar is gappy, and what to fix first. Maintaining a steady flow of new customers is one of the keys to a thriving service-based business, and this episode will help you get your web presence, your booking and sales processes, and your referral systems humming along and bringing in new Clients to your salon. If your calendar is gappy and you want fix that, start here: Fix your digital storefront [01:17]. Close the gap between interest and booking [19:02]. Empower your Clients to market your business for you [27:14]. Your Hourly Rate for Content Creation (Ep. 179): https://open.spotify.com/episode/1dLbPqA7dQCoQqigGobyo0?si=a80173534fda4d39 AI Trust Signals (Ep. 186): https://open.spotify.com/episode/0iobt4m6zsn09ojZdEAiGW?si=1678d665669d4788 .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram…
People in this episode
Host: Lauren Lappin
Topics covered
- calendar management
- client acquisition
- service-based business
- digital marketing
- referral systems
Keywords
- calendar gaps
- client referrals
- booking processes
- digital storefront
- service business growth
Mentioned in this episode
Organizations: JCAL Media Group, Apple, Spotify, Allure
Products: AI Visibility Tool Kit
Books & works: Your Hourly Rate for Content Creation, AI Trust Signals
More episodes of Salon Goals
- Ep. 198: My exact salon service price rise checklist (steal it)
- Ep. 197: How My Salon Made $20k More This June Than Last, With The Same Size Team
- Ep 196: 12 Lessons from 12 Years of Business
- Ep 195: 5 Hard Truths About Business Growth You Probably Need To Hear
- Ep. 194: Discounting New Team Members and Tiered Pricing: What Actually Works
- Ep. 192: Is Owning a Salon Worth It? The Honest Answers Nobody Gives You
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