STP 164 | Tough Economy? Here’s a Smarter Way to Market Your Therapy Practice
From Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours) by James Marland
May 25, 2026 · 35 min · Season 3
About this episode
James Marland discusses smarter marketing strategies for therapists with John Sanders from RevKey amidst economic uncertainty.
Tough Economy? Here’s a Smarter Way to Market Your Therapy Practice In this episode of The Scaling Therapist Podcast, James Marland talks with John Sanders from RevKey about what therapists can do when referrals slow down and the economy feels uncertain. They unpack why Google Ads work differently than social media marketing, how therapists can stop wasting money on the wrong marketing strategies, and why trying to do everything yourself may actually be slowing your practice down. If you’ve been wondering how to consistently fill openings in your practice without burning out, this conversation will give you practical next steps and a fresh perspective on marketing, delegation, and growth. In This Episode, You’ll Learn: Why Google Ads often work better than Facebook or Instagram ads for therapists The biggest mistakes therapists make when trying to market their own practice How delegation can help you grow faster without carrying everything yourself Timestamped Highlights 00:00 – Why therapists don’t have to do everything themselves 00:00:45 – Meet John Sanders from RevKey 00:02:17 – What Google Ads actually do for therapists 00:03:00 – What therapists are experiencing in today’s…
People in this episode
Host: James Marland
Guest: John Sanders
Topics covered
- marketing
- therapy practice
- Google Ads
- social media
- delegation
- business growth
Keywords
- therapy marketing
- Google Ads
- social media marketing
- delegation
- business growth
- referrals
- private pay practices
Mentioned in this episode
Organizations: RevKey
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