Apple Video: Smart Move or Time Sink?

About this episode

The episode discusses differing perspectives on Apple's new video feature for podcasts through interviews with Justin Jackson and Alban Brooke.

A Dialogue with Justin Jackson and Alban Brooke Just in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin. Later that same week Alban Brook from Buzzsprout reached out and so I combined the interviews to show multiple points of view about Apple's HLS implementation not that more hosts are being approved to connect to Apple via their API. Justin's View is Based On Younger People While I have no children Justin has a few and he explained how watching them he sees them move from watching video to switching to audio. So the HLS video in Apple supports this (and it's already available on YouTube music, and Spotify. This explains why Justin would have a viewpoint different than mine. Dialogues are amazing, and you just might learn something. Try one today. They are free! Alban's View on The "Give People What They Want" focus of Apple Podcasts When you go to YouTube, they drown you in options as they try to get you to click…

People in this episode

Host: Dave Jackson

Guests: Justin Jackson, Alban Brooke

Topics covered

• Apple Podcasts
• video integration
• audio vs video
• podcast growth
• user experience

Keywords

• Apple Podcasts
• video feature
• podcast API
• audio consumption
• user experience

Mentioned in this episode

Organizations: Transistor.fm, Buzzsprout, Apple, YouTube, Spotify

More episodes of School of Podcasting: Expert Tips for Launching and Growing Your Podcast

• The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Character · June 8, 2026 · 47 min
• What the Death of Late Night Teaches Podcasters. · June 1, 2026 · 53 min
• Podcasters Share Best and Worst Platforms for Interviews · May 25, 2026 · 51 min
• How to Make Podcast Money Without Fame · May 18, 2026 · 48 min
• Podcasting in Six Weeks: My $1 Class to Get Your Going · May 4, 2026 · 39 min
• How do you feel about the future of podcasting in 2026? · April 27, 2026 · 1h 1m